Best Branding Practices For Startups

Sick of the daily grind? Ready for a change? Think you’ve found an answer to a subject a lot of people might be curious to know as well? Maybe you’ve found that one problem in your industry and think you can solve it. It’s a big task, but starting your own brand may be just what you are looking for!

Bringing your vision to life and creating your own business is a large undertaking. The path is full of wrong turns, mistakes and landmines waiting to trip you up along the way. How do you keep yourself on the right track?

A well defined road map to success starts with defining a strategy to keep you on the right path, with specific goals and tasks that must be completed one by one before moving on to the next. Hopefully this guide will help define a clear course for your potential start up.

Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.

Tim Ferris

At the heart of every business is great branding. Think of every name brand product you know just by brand recognition. Nike, Coca Cola, Microsoft, and Apple are all know how to present their respective brands to the audience they are targeting.

How to Identify your start up market?

Without knowing your market, it is very hard to determine the right path you will take with your business. Who are you selling to? What does the competition look like? What does the market look like for your product/vision? Who is your ideal client?

You must narrow down your target demographic, this can not be understated. Your target audience is the key ingredient to the success or failure of your business. You must define the ideal niche clientele. Find out who is currently being under served in your chosen field, and deliver the product that will solve their problems.

Find out what your competitors are doing to entice and drive traffic to there products. What are they doing right? What can be improved upon? Would you purchase from them or would you keep searching?

It is very hard to be original with product ideas in today’s fast moving world. Defining your product from your competitors can be a tough task. With this said, it is important to figure out what you can do to showcase yourself over your competition. Give them an exceptional experience combined with effectively priced services above what your competitors do and there is a good chance you’ll have the right mix to make it all come together for you.

Tell your story

Startups should all have a great story behind there origins. Humans naturally love storytelling, so introduce the world to you and your product.

Where did the company idea come from?

What made you create the product?

Tell them a little about your background, your values, and what motivates you.

Always make sure you strive to be as authentic as possible. Be honest with your customer and they will reward you with loyalty, which at the end of the day is what any brand should strive for. Demonstrate your values as rules your company lives by.